IVY PARK

Do you ever sit there and ask yourself, "what else can beyoncé possibly do to continue making this world a better place?" Well I have learned not to ask myself or others that question...

Introducing to you Beyonce's latest venture: IVY Park. IVY (also her daughter's name) Park is a new activewear brand co-founded by the Queen B herself. The aesthetic is clean, modern and minimal and will be available only in Nordstrom, Topshop and Zalando in the USA as well as Net-A-Porter, JD Sports and Selfridges in the UK starting April 14th.

 If her music makes you feel special, sexy and godly, how would wearing B's workout clothes to gym make you feel? MMHMM.

Here is her campaign video in which she shares where her inspiration for IVY Park came from.